The Secret Ingredient to Amazing Portraits: Having Fun and Helping Clients Feel Calm and Confident

When most people think of portrait photography, they imagine fancy lighting setups, top-of-the-line cameras, and editing software. And sure, all those things can help create a technically beautiful photo. But the real magic behind an unforgettable portrait doesn’t come from the gear you use — it comes from the experience you create for your client.

The Most Important Element: A Calm and Confident Client

At its core, portrait photography is about capturing people at their best — their most authentic, vibrant, and relaxed selves. If your subject feels nervous, rushed, or self-conscious, it’ll show in the final images. On the other hand, if they feel calm, confident, and maybe even a little bit silly, their genuine personality shines through. That’s what makes a portrait truly memorable.

It All Starts with Having Fun

One of the best ways to help your clients feel at ease is to keep things light-hearted and fun. Crack a joke. Ask about their day. Let them know it’s okay to laugh, be goofy, and relax. Even the most camera-shy people warm up quickly when they realize they’re not expected to be a professional model — they’re just expected to be themselves.

How to Make It Happen

Here are a few tips I always keep in mind during a session:

• Talk with your client before you start shooting. Learn about their style, their story, and what they’re hoping to capture.

• Guide them gently. Instead of barking orders, offer friendly prompts: “Let’s try a big laugh on three,” or “Pretend you’re telling me a secret.”

• Show them the back of the camera. It helps build trust and shows them how great they look.

• Keep the energy light. Play music, crack a smile, and always remind them that this is about celebrating them — not about perfection.

The Takeaway

Technical skills are important, but at the end of the day, the most important thing you can bring to a portrait session is your energy. By focusing on having fun and helping your clients feel calm and confident, you’ll capture images that go beyond skin-deep — you’ll capture their true selves. And that’s what makes a portrait unforgettable.